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Welcome to housingtech
A strategy and business development advisory firm advancing innovative solutions that increase housing supply, affordability, availability, and attainability.
Strategy & Business Development AT THE INTERSECTION OF Housing, Technology, & Innovation
HousingTech believes that the housing affordability crisis currently touching every corner of the U.S. is inherently solvable, but only if we bring entrepreneurial market forces to bear.
Our focus is on removing the constraints that are preventing the nation’s deficit of 4 million housing units from being built — until supply catches up with demand, the market will remain out of balance which will lead to significant financial, political, and social ramifications.
HousingTech discovers, supports, and uplifts innovation in the housing market that increases supply, affordability, availability, and attainability.
We advise:
Startup companies on strategy, market knowledge, business development, and capital formation
Housing developers, asset managers, capital providers, and others in the housing value chain on how technology and innovation are transforming the market
Policymakers and trade associations on strategies and opportunities to foster innovation and increase housing supply and affordability
Some current and past clients include:
The value that Housingtech Brings to you
We solve your problems and create value as defined by you. Core challenges that HousingTech is addressing:
1. Increasing housing supply
• Identifying market growth and expansion opportunities
• Capitalizing deals requiring unique and complex sourcing
• Advising on adaptive reuse and rezoning to increase density and mixed-use
• Developing housing plans and policies
• Monitoring and pursuing public and philanthropic resources
2. Applying technology to increase production efficiency, operational efficiency, and resident services
• Evaluating effective and practical applications of AI
• Sourcing technology providers to solve specific problems
• Providing innovator-in-residence services
3. Developing solutions for hard-to-house populations
• Intellectually and Developmentally Disabled (I/DD)
• Unhoused
• Addiction recovery
• Returning citizens
4. Implementing climate change solutions
• Accessing new resources coming online through the Inflation Reduction Act (IRA)
• Conducting portfolio analyses for scalable sustainability solutions
• Planning for net-zero emissions
Are you Ready for 2025?
There are big picture questions that have long-term implications for your business and organization. Are you on path to have a plan for 2025 that has answers to the following questions?
CRE debt overhang: As the banks work through over $2.2 trillion of commercial real estate debt due in the next 3 years on many assets that are underperforming and need recapitalization, how do I sustain access to the capital I need to get my work done?
Political landscape: If the administration changes in the 2024 presidential election, what does that mean for my business and what can I do to prepare?
Artificial Intelligence: How can I use AI to improve operational efficiency, customer engagement, and gain insights on opportunities and risks?
Innovation: In light of all the immediate challenges in front of me, am I too focused on avoiding potholes and not seeing the Mack truck barrelling down on me (or the access ramp to the HOV express lane!)?
HousingTech is positioned to help address all of these questions and more. We bring an outside perspective and focus on framing challenges and opportunities, generating options, aligning resources, and developing actionable plans.
Housingtech Articles, Podcasts, Ideas, & Presentations
Articles
Multifamily Executive, Housing 2.0 Needs a New OS
Washington Post, Tech Start-ups Look to Disrupt the Affordable Housing Industry
NY Times, Why Technology Hasn’t Fixed the Housing Crisis
Next City, 7 Ways Cities Can Become More Equitable, Vibrant and Affordable
Podcasts
Common Knowledge, “New Housing Models & How to Develop Them”
A Dose of Your Future, “Affordable Housing and HousingTech”
Rethink Real Estate, “7.4 Million Short”
Proptech Espresso, “Proptech in a Time of Uncertainty”
Ideas
How You Can HELP Pay the Rent or Mortgage and Save America As We Know It
RentQuity: Enabling Renters to Earn an Equity Stake in their Apartment Buildings
How I Learned to Stop Worrying and Love the Autonomous Vehicle
Conference Presentations
Google Corporate Convening, “The Future of Work in the Public Sector”
Blueprint, “How Hybrid Work is Transforming Office Management”
Optech, “New Tech for Healthier Buildings”
New Housing Solutions, “What Happens to Renters After the Crisis?”
Multifamily Executive Leadership Summit, “Can Tech and Innovation Make a Difference?”
Multifamily Innovation Conference, “Transformative Solutions for Creating Housing Affordability”
Affordable Housing Finance Live, “Driving Change: New Technology & the Future of Affordable Housing”
MIPIM Proptech, “Affordable Housing: Toward More Social Inclusion”
HousingTech Interactive, “Technologies Shaping the Future of Housing”
Multifamily Executive Conference, “Innovation, Technology and the Future of Multifamily Housing”
ULI Spring Meeting, “Housing Meets Tech Meets Venture: Bringing New Solutions to the Market that
Reduce Cost and Increase Supply and Affordability”
ABOUT
Matt Hoffman
Managing Partner
Matt founded HousingTech in 2019 to help accelerate innovation in the housing market in order to increase supply, affordability, availability, and attainability. He advises early-stage companies with innovative, tech-enabled solutions, as well as other housing market players such as developers, portfolio owners, capital providers, policy makers, and trade associations.
With over 25 years’ experience building businesses in the housing and technology sectors, in February 2024 he completed a two-year assignment as the Senior Advisor to the Commissioner of the Public Buildings Service at the General Services Administration (GSA), which oversees the U.S. government’s civilian real estate portfolio of more than 365 million square feet. His core focus was the implications of future of work on the office portfolio and transitioning federal buildings to net zero emissions. He helped launch the federal government’s Workplace Innovation Lab (WIL) and federal coworking offering (think WeWork just for federal employees). He represented GSA on the White House’s housing supply interagency policy council.
Matt previously served as Vice President of Innovation for Enterprise Community Partners, Inc., a national real estate financial services platform serving the affordable housing sector. In that role, he built an investment portfolio of HousingTech companies and led the launch of an online impact investing brokerage.
His additional professional experiences include serving as a policy advisor to the U.S. Secretary of Commerce and running a federal interagency taskforce on e-commerce; providing business strategy and policy consulting to high-tech and startup companies as Vice President of E-commerce at Infotech Strategies; and co-founding and running a real estate development company in Baltimore, Maryland.
Matt is a member of the Urban Land Institute’s (ULI) Innovation and Technology Council and he previously has served as an UrbanTech advisor to Dreamit Ventures, an Ivory Innovations Fellow, and a member of the Selection Committee for the Housing Lab at the Terner Center for Housing Innovation.
Matt has a passion for finding housing solutions for the I/DD community and currently chairs the real estate finance committee of Benedictine Programs & Services, which helps children and adults with developmental disabilities achieve their greatest potential.
He is a graduate of Harvard’s Kennedy School of Government (MPP) and Brown University (BA).
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